There is nothing worse than
going through the hiring process, finding a candidate who feels like an ideal
fit, and then making an offer only to be told they have decided to go another
direction. It’s like hitting a wall, being forced to take 12 steps back and
re-evaluate everything. And the biggest issue is that from that point forward,
no candidate ever seems as appealing as the one who got away.
One of the best ways to
avoid this situation is to have a streamlined hiring process that allows you to
make fast decisions when the right candidate comes along. Too much time passing
between an interview and an offer just gives your candidates the chance to
explore other opportunities, which as you’ve probably learned, can result in
your company losing out.
But even quick offers can
fail if they aren’t the right offers. Extending a competitive salary offer is
obviously important, though it’s not the only way to appeal to the talent elite
who may already be getting wooed elsewhere.
Here are some perks you
should consider including in your hiring packages to sweeten the deal; because
a competitive offer is one that is hard to say “no” to.
Medical Benefits
It’s no secret that
healthcare in this country is becoming a growing concern among most Americans,
and with good reason. Costs have risen at a frightening rate over the last 20
years, and many families struggle to pay premiums and deductibles. While having
a quality health care plan isn’t necessarily an incentive directed only at your
top recruits, it is one that can help you draw in the best talent across your
organization. Next to salary, potential employees are most likely to ask about
health care—be sure your plan is one that measures up.
Flexibility
A growing number of workers
today suggest a healthy work/life balance is a priority of theirs. Obviously,
not all positions are created equal, and flexibility in the work place isn’t
always possible. But when it is? Allowing for non-traditional work schedules,
or the ability to work from home occasionally, can be a huge incentive for
employees hoping to have it all. And what’s more, plenty of companies are
starting to realize that allowing for that flexibility actually results in
higher productivity and quality turnout.
Paid Time Off
Along with achieving that
ideal work/life balance, most employees care a great deal about their paid time
off. And research has continuously found that allowing for that time off boosts
morale and productivity, making it a no-brainer to craft hiring packages that
are generous in this perk.
Other incentives might
include tuition reimbursement or a moving allowance, depending on your
employee’s personal circumstances. And while providing a competitive offer
right out the gate is important to sealing the deal, many of these things can
be negotiated in a counter-offer if your candidate doesn’t seem as impressed as
you might have hoped.
One trick to keep in mind:
when presenting the offer (or counter-offer), highlight the total compensation being
offered in the package. Not just the salary, but also the monetary value of all
the benefits included. This will help your candidate to understand the true
worth of what is being offered, which can sometimes dispel any hesitancy they
may be feeling.
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